Dynamic Data Masking

Data privacy is of paramount importance to organizations, as data breaches are becoming extremely expensive these days. Organizations have the pressing need to strike a delicate balance between providing open access to data and ensuring data privacy and protection. Balancing both becomes more difficult with the risk of insider threats, where authorized users may intentionally or inadvertently compromise data integrity.

55%

Employees across organizations transfer sensitive or confidential data to the cloud, whether or not it is masked for protection

21%

Breaches were due to elevated privileges being used in the attack

An automated way to dynamically mask sensitive data

Adaptive’s Dynamic Data Masking (DDM) prevents unauthorized exposure of sensitive data and reduces the potential impact of a data leak. Utilize a range of pre-defined masks to conceal sensitive information seamlessly, without changing the user's access and workflow. Additionally, create customized data masks tailored to the specific type of stored data.

Automated Data Masking

Use a range of pre-defined masks that require no configuration changes right out of the box. Adaptive automatically identifies the type of data, such as Email, Credit card, SSN, Phone, etc., and masks the corresponding data with the pre-defined mask types automatically.

Enable Custom Data Masks

Platform and security admins can configure custom masks specific to the organization's data. Easily configure specific masking rules and functions based on data type and enforce them on all downstream data sources.

Semi-Structured Data Masking

Get native data-masking for semi-structured data out-of-the-box with Adaptive. Users can access semi-structured masked data with the same accuracy as structured data.

Enterprise Grade

Dynamic Data Masking

Agentless Architecture

Zero Network Reconfiguration

Deploy in the Cloud or On-Prem

Protected Data Access Gateway for Your Organization

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SOC2 Type II